The Designer’s Guide to Integrating Art Acquisition: Setting the Foundation for Successful Client Partnerships
As a professional art advisor who works extensively with interior designers, I've observed that the most successful design projects incorporate art planning from the very beginning. At Artamour Advisory, we partner with designers to help their clients create spaces that aren't just beautifully designed but are also deeply personal and visually complete. The key to success lies in how designers initially frame the conversation about art with their clients.
Why Art Matters in Design Projects
Before diving into strategies, it's worth addressing why incorporating art from the beginning transforms design outcomes:
Art adds the personal narrative that turns a well-designed house into a home
Thoughtfully selected artwork creates emotional anchors within spaces
Art can solve design challenges by adding height, depth, color, or texture
A curated collection elevates the overall sophistication of a project
Art creates conversation pieces that make spaces memorable
Unlike furniture that may be replaced as trends change, quality art remains timeless
Art can be passed down as a cherished family heirloom, carrying stories across generations
Thoughtfully acquired art often appreciates in value, representing both emotional and financial investment
A well-curated collection reflects a client's personal journey and evolves meaningfully over time
When designers position art as an essential element rather than an accessory, clients naturally prioritize it within their overall vision.
Introducing Art in Initial Client Consultations
The most effective time to discuss art acquisition is during the very first client meetings. Here's how to approach it:
Introduce art as an integral component of the overall design concept
Acknowledge that art acquisition will be part of the complete project vision
Mention that art should be considered early rather than as a last-minute addition
Encourage clients to set aside a general allocation for art within their overall project investment
Explain that a professional art advisor can help determine specific budget needs based on the client's preferences and spaces
Highlight that an art advisor will lead clients through an educational and discovery process to find art that truly resonates with their personal ethos and style
By normalizing art as part of the design process from day one, clients are mentally prepared for this aspect of creating their complete home environment.
The Language That Works
How designers frame the art conversation significantly impacts client receptivity. Consider these effective approaches:
"Just as we'll select furnishings that reflect your taste and lifestyle, incorporating meaningful art will make this space uniquely yours."
"Working with a dedicated art advisor ensures you'll discover pieces that not only complement our design but also speak to your personal story."
"Rather than leaving the walls as an afterthought, we should consider art as a fundamental design element that informs our color palette and material selections."
"While I focus on creating the perfect interior framework, an art advisor can help you find pieces that bring personal meaning to the space."
The key is presenting art acquisition as a natural extension of the design process rather than an additional service or upsell.
Making Introductions That Convert
Once a client expresses interest in incorporating art, the introduction to an art advisor becomes crucial. The most effective approach is a three-way introduction:
Send a single email connecting the client directly with your trusted art advisor
Briefly explain your existing successful partnership with the advisor
Outline how the advisor will complement your design vision while working directly with the client
Suggest a preliminary consultation to establish rapport and discuss the process
At Artamour Advisory, we've found that this direct introduction model yields significantly higher engagement than simply providing contact information.
Clarifying Roles for Seamless Collaboration
To ensure a smooth process, it's helpful to clearly define the collaborative relationship:
The designer establishes the overall aesthetic direction and spatial requirements
The art advisor works directly with the client to understand their preferences and goals
The advisor handles all aspects of art education, budgeting, sourcing, and acquisition
Both professionals maintain open communication to ensure cohesive integration
This clarity prevents confusion and creates a seamless experience for the client.
Benefits to Highlight for Clients
When discussing the value of working with an art advisor, emphasize these key benefits:
Access to a broader range of artwork than publicly available
Expert guidance tailored to their personal taste and budget
Streamlined acquisition process from selection to installation
Educational opportunities that build confidence in collecting
Long-term approach to building a meaningful collection with expert guidance on navigating the art market and making informed investment decisions
Clients appreciate understanding the tangible value that art advisory services bring to their project.
Conclusion
By incorporating art discussions from the very beginning of the design process, interior designers set the foundation for truly exceptional projects. The right timing, language, and professional partnerships transform art acquisition from an overwhelming afterthought to an exciting journey of personal expression.
At Artamour Advisory, we're dedicated to supporting designers by providing their clients with expert guidance through every stage of the art acquisition process. Our goal is to make designers shine by helping their clients discover artwork that elevates both the design and their daily experience of living with art.
Together, we can create spaces that aren't just visually stunning but deeply meaningful—where thoughtfully curated art completes the design vision and tells the client's unique story.
Kristen de Bruyn is the Founder and Principal of Artamour Advisory, specializing in Modern and Contemporary Art curation for private collectors and interior design professionals. With nearly two decades of experience at leading auction houses including Christie's, Sotheby's, Phillips, and Bonhams, she brings comprehensive expertise to the art acquisition process while maintaining collaborative relationships with top interior designers nationwide.